OGIO

OGIO was gearing up to launch a new line of bags and golf bags that took a bold stylistic turn from their usual offerings. The new designs featured brighter colors and fun patterns, so they wanted all the visuals to stand out from the rest of the brand. They had already planned a photoshoot in Bend, Oregon, and wanted to add a video component to really bring the collection to life. I was brought in to craft a compelling story that would give this line its own unique look and feel. This was an incredible opportunity to create a captivating visual narrative. I handled all the creative direction, developed the artboards, and assisted with both direction and production.

One Note: We had complete creative control over every step of the process…except the final edit! While the original edit didn’t quite capture the story we envisioned, we’re now working on our own version that better represents the narrative we set out to tell.